Incorporating An Immersive Experience for KPJ’s Smart Hospital Launch

KPJ Damansara Specialist Hospital 2
Launch of KPJ Damansara Specialist Hospital 2

In the current business landscape, virtualisation and experiential events have become increasingly prevalent. The rise of XR games and programs, along with innovations like hologram video meetings, blurs the boundaries between the virtual and real world. This trend has led to a growing demand for immersive experiences in both digital and physical realms.

KPJ Damansara Specialist Hospital 2
Picture credited to Bernama: Sultan of Johor Sultan Ibrahim Sultan Iskandar at the launch of KPJ Healthcare’s latest flagship Damansara Specialist Hospital 2 at Bukit Lanjan in Kuala Lumpur

Virtualtech Frontier (VTF) had the privilege of collaborating with KPJ Healthcare on an unprecedented project, crafting an immersive technology experience for the launch of Damansara Specialist Hospital 2 (DSH2). As the new flagship hospital in Damansara, DSH2 showcases state-of-the-art medical facilities and cutting-edge equipment. Our team was entrusted with creating a range of immersive solutions:

  • Immersive tunnel experience
  • Holobox
  • 3D forced perspective launch video
  • Digital signing technology

KPJ Healthcare Berhad, a prominent provider of private healthcare services with a network of 29 specialist hospitals, aimed to revolutionize care through advanced healthcare technologies at DSH2. The hospital is designed as a smart and green facility, leveraging AI-driven Electronic Medical Records and an IoT network for seamless integration of processes, systems, and experiences throughout the facility.

Event Highlight
Pictured: Digital Signing by Sultan of Johor

The highlight of the launch event was the digital signing ceremony, officiated by Tunku Ibrahim Ismail ibni Tunku Mahmud Iskandar, the Sultan of Johor. Our team developed a custom software that projected the live signing in real-time on a large screen. Following the signing, the official 3D forced perspective launch video for DSH2 captivated the audience.

Pictured: KPJ2 Launch Event’s Hologram Guide on the Holobox
Pictured: KPJ2 Immersive Tunnel Experience

During the immersive tunnel experience, guests were greeted by a digital host through a Holobox, which served as a virtual guide, providing an introduction to the event and showcasing interactive activities. Inside the tunnel, guests engaged with touchpoints on a screen, revealing an informative video about KPJ’s vision for modern healthcare.

New Opportunities for You

This project exemplifies the immense opportunities immersive technology offers for brands and businesses in experiential marketing. By leveraging cutting-edge solutions, companies can create captivating and memorable experiences that leave a lasting impact on their audience. Whether it’s through immersive tunnels, holographic displays, or interactive signage, immersive technology enhances brand engagement and enables businesses to showcase their vision and offerings in innovative ways.

Brands can transcend traditional marketing approaches and create immersive journeys that foster strong connections with their target audience. With immersive solutions like those implemented in the launch of DSH2, companies can captivate audiences, deliver their message effectively, and differentiate themselves in a highly competitive market.

Contact our team at to create your unique event today!

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Let’s connect for more opportunities

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